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Pierre Auger


Department of Business and Economics
Business Management / Marketing

Education

  • Master en Gestión de la Comunicación y Nuevas Tecnologías (URJC)
  • Master in Internet Business (MIB) - ISDI
  • MBA ICADE / ICAI Universidad Pontificia Comillas (Master in Business Administration)
  • BBA ESC (Major in Marketing)
  • Ph.D. candidate (Ecommerce and recommendation systems)

Practice Areas

Pierre Auger is a senior marketing, digital, and business strategy executive with more than two decades of international experience operating at the intersection of FMCG discipline, digital innovation, entrepreneurship, and content-driven industries. His career uniquely combines the operational rigor of global leading consumer goods companies, the creativity and scale of the entertainment industry, and the agility of startup and digital ecosystems.

Pierre began his career at Gillette (Procter & Gamble), where he built a strong foundation in brand management, trade marketing, category management, and go-to-market execution across Southern Europe. He led major product launches, redefined merchandising and point-of-sale strategies, optimized multimillion-euro marketing budgets, and drove significant market share gains across highly competitive FMCG categories. This experience instilled a data-driven, consumer-centric, and performance-oriented mindset that continues to shape his strategic approach.

Building on this FMCG backbone, Pierre transitioned into the global entertainment industry, holding senior executive roles at Paramount Pictures, DreamWorks Animation, Universal Pictures, AMC Networks, and Technicolor. While his responsibilities spanned theatrical, home entertainment, and television, his distinctive value lay in applying FMCG-style brand, portfolio, and lifecycle management to content businesses. As General Manager and Vice President for Iberia, he managed a €60M P&L and led Spain to top-three global performance across multiple releases. He also combined distribution leadership with local production sensibility, co-producing Spanish films and contributing to box-office successes such as Celda 211, demonstrating a nuanced understanding of how global content strategies must adapt to local cultural dynamics.

As the industry digitized, Pierre progressively moved toward digital transformation and platform-based business models. He led the transition from physical rental to digital-first B2C models in home entertainment, drove omnichannel and branded-content strategies at AMC Networks, and, as Country Manager of Voddler, steered a European streaming startup through a strategic pivot to SVOD, doubling revenues and initiating pioneering distribution pilots with Telefónica.

Parallel to his corporate career, Pierre has been deeply involved in entrepreneurship and startup ecosystems, co-founding and advising several digital ventures including Buuksia, Urate, Yoofill, Carga Tu Coche, and YouFounders. His entrepreneurial work focuses on digital business models, monetization, platforms, and growth strategies, often bridging corporate assets with startup execution logic. He brings to founders a rare combination of corporate-scale thinking and startup pragmatism, grounded in real P&L accountability.

Honors and Awards

Awarded with Best Professor Excellence Awards at IE University/Business School (2020-2024).